After clarification from Luxembourg, the Belgian Court of Appeal will now rule on the case.
IAB Europe’s online advertising model uses personal data and is therefore subject to the General Data Protection Regulation (GDPR), the EU’s highest court in Luxembourg clarified today (7 March).
The European Court of Justice (ECJ) ruling comes after IAB Europe contested a decision by the Belgian Data Protection Authority in 2022, which said its advertising real time bidding model is not in line with the Union’s privacy rules. The Belgian Court of Appeal then asked for clarification on the matter in Luxembourg.
The Belgian privacy watchdog said however that IAB Europe failed to give users precise information on the use of their data, and ordered the business to establish a legal basis for data processing as well as to strictly vet organisations that use its real time bidding system in order to ensure that they meet the requirements of the GDPR. It also ordered the company to pay a €250,000 fine.
The ECJ said today that IAB’s model…
Schrems II Judgment Day
The Court of Justice of the European Union (“CJEU“) issued its judgment today in …
