Facebook further escalated its long-brewing fight with Apple this week, launching a second round of full-page newspaper ads Thursday charging that new Apple privacy measures will hurt small businesses. At the same time, Facebook is backing developers in a lawsuit against Apple’s app store policies.
The big picture: Apple wants to give users the chance to opt out of being tracked by Facebook and other companies that sell ads. Facebook says the move will “change the internet as we know it — for the worse.”
Driving the news: Facebook placed several full-page ads in prominent U.S. newspapers such as The New York Times, The Wall Street Journal and The Washington Post on Wednesday and again on Thursday, attacking Apple for using its data privacy efforts in an anti-competitive way.
- Apple’s newest software updates ask users whether they want to allow apps like Facebook to track their activity.
- Facebook has long asserted that these changes will make it harder for small business to place targeted ads.
- “Apple plans to roll out a forced software update that will change the internet as we know it — for the worse,” the ads said on Thursday. “We’re standing up to Apple for small businesses everywhere,” the ads said on Wednesday.
- Apple argues that the changes allow users to protect their privacy. “Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not,” Apple said Wednesday.
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