Italy’s data protection authority Garante on Tuesday announced its latest fine against a company under the General Data Protection Regulation (GDPR) for aggressive telemarketing.
Sky Italia was ordered to pay nearly €3.3 million (U.S. $3.8 million) for allegedly misusing customer data to make unwanted promotional phone calls. The figure, ordered Sept. 16, represents approximately 2.5 percent of the maximum penalty applicable in the case (roughly €132 million, or U.S. $154 million).
The penalty is the sixth-largest announced by Garante, according to the GDPR Enforcement Tracker, with four of the five above it coming against telecommunications companies for similar violations of the privacy law.
In this most recent case, Garante said dozens of customers complained of receiving unwanted phone calls promoting Sky’s services both directly and through third-party call centers. These calls were made without consent using unverified lists acquired from other companies, Garante alleged.
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