Data Marketing

Privacy groups have ramped up their attack on the data regulator’s continued failure to stamp out the adtech industry’s widespread abuse of personal data, after the Information Commissioner’s Office admitted it could be 2021 before its investigation into the market resumes. The ICO first began reviewing data protection practices in the realtime…

Every day, the world produces 2.5 quintillion bytes of data – a near-unfathomable number that is only expected to increase as digital transformation takes hold across the globe. This vast trove of data presents a keen opportunity for companies looking to learn more about their customers, and it’s this focus…

The UK risks throwing away the possibility of a data adequacy agreement ensuring the free flow of personal data between the UK and the European Union (EU) after the Brexit transition period ends, if it cannot be proved that there are sufficient safeguards included in the UK-US agreement on data…

Wednesday, May 27, 2020 Posted by Daniel Ramage, Research Scientist and Stefano Mazzocchi, Software Engineer, Google Research Federated learning, introduced in 2017, enables developers to train machine learning (ML) models across many devices without centralized data collection, ensuring that only the user has a copy of their data, and is…

Collecting and selling data about people is estimated to be a $200 billion business, and all signs point to continued growth of the data-brokerage business. Here’s how the business works when the data is being sold to consumer marketers. Data brokers collect information about customers wherever they can: through loyalty…