Data Marketing

The last few years has seen the tech industry pivot and try to manage the backlash against personal data collection. Safari, Firefox and Chrome have all phased out third-party cookies, which has until now made up the bulk of advertising data online. Their focus has turned to using their own…

Data privacy. It’s quickly turning into the business world’s buzziest buzzword. With privacy regulations becoming both more common and more robust, and consumers increasingly expecting more control over their personal information, you don’t have any time to waste in building your privacy program. After all, data privacy is complicated. It’s…

Transforming business frontiers have created an expanding digital universe and explosive data growth, requiring organizations to act as reservoirs and graveyards of data. With the amount of data that exists doubling every 2 years,1 the struggle to administer data magnifies, often resulting in the data endlessly staying put and data disposition…

20 years after the adoption of the e-commerce Directive, the EU has gone back to the drawing board. On 15th December 2020, the European Commission released its highly anticipated proposal for a Digital Services Act (“DSA“), ticking one more box of its 2020 to-do list on “Europe fit for the…

As per Gartner, 65% of world population’s data will be impacted due to privacy regulations by 2023. In fact, it might happen sooner as most countries wish to provide economic nationalism by restricting cross country data transfers and data rationing by global technology businesses. Another Independent trend coupled with the rise…

The regulation of Artificial Intelligence (“AI”) has been a hot topic for years. This discussion has evolved from whether to regulate AI, to when regulation should be introduced, to how and what aspects of AI should be regulated. This evolution reflects the complex relationship between humans, society and technology. Of…

A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Council for Civil Liberties (ICCL), piling more pressure on the country’s data watchdog to take enforcement action over what complainants contend is the “biggest data breach…

In a recent hearing at the US Senate, the CEOs of Google, Facebook, Amazon, and Apple testified before the US Senate concerning antitrust issues. As the BBC’s James Clayton (North America Technology Reporter) noted, “central to the interrogation will be whether these tech giants are simply too big”. This issue…

From an American perspective, the European Union can appear to be a coercive force in the technology sector, ensuring that big technology companies don’t step out of line on issues like data privacy  – Europe’s Single Data Market But there’s another perspective to consider. In the future, the EU could…

The European Union has long been a trendsetter in privacy regulation. Its General Data Protection Regulation (GDPR) and stringent antitrust laws have inspired new legislation around the world. For decades, the EU has codified protections on personal data and fought against what it viewed as commercial exploitation of private information, proudly positioning…