May 13, 2020 11:00 AM – Eastern Time (US and Canada)
In order to send a commercial electronic message (email or SMS) to a Canadian, you must be able to PROVE some form of consent. The law allows for 5 different forms of consent but no matter which one you choose to rely on, you must create an internal process of record keeping that allows you to easily recover the proof when required to do so. We will explore how to build lists under this new regime.
Join Derek Lackey, CIPM and Managing Director of Newport Thomson as he walks you through each form of consent and shows you how to set up your record keeping systems.
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